WWE + KFC = Content Marketing Gold

In an era where brands are looking for the most creative ways to integrate their product into a brand’s content, I HIGHLY encourage you to watch some of the various ways that KFC has spliced themselves into original WWE content. They’ve been working closely together for quite a while now, but they hit another high note at SummerSlam, one of WWE’s top-four events of the year.

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Taking a Closer Look at the J.D. Power NFL Survey

Yesterday you may have seen an article by Darren Rovell on ESPN making the rounds with the headline “Survey: Protests top reason NFL ratings dipped”. Rather than focus on the headline, let’s take a closer look at the study itself and we can see how else this article could have been positioned, along with some potential challenges around the actual survey results.

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Sixers Trust the Innovation Process

Yesterday, the Sixers opened their doors to an 8,000 square-foot space at their new Philadelphia 76ers Training Complex in Camden, New Jersey. These doors are opened thanks in large part to City of Camden Mayor Dana Redd who believes that, “great energy will come from the Innovation Lab and we can feel it already. We know that others will come, grow, and inspire to new heights here.”

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Cash Considerations for the Win

I know that many of you have already seen the tweets by the Portland Trailblazers welcoming “Cash Considerations” to the team after their trade with the Houston Rockets. But they weren’t the only account to get into the mix with this one. Here is all the great content that came out, prompted of course by the team’s original tweets.

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